In every tech era, dominant B2C players set the new norm, not only in user interface, but in what users expect from every product:

🧭 In the very early web, we had to learn where to click, what icons meant.

🔍 Then Google trained us to think in keywords.

📦 Amazon taught us to expect instant delivery.

📱 Instagram and Apple got us hooked on elegant visual interfaces sitting on top of complex products.

With ChatGPT now used by over 900 million people each week, the next shift is often discussed as a move to conversational paradigms. I think it’s more than that.

Users no longer want to decipher convoluted interfaces.

They expect to:

1) express their needs in their own terms,
2) be understood (or at least have the impression to be), and
3) get an instant, seemingly personalised reply.

So, the real question isn’t whether the AI assistants' chat interfaces will dominate.

It’s whether your product will feel as effortless to use as talking to one.

Already, every customer — B2C or B2B — judges tech products by a new benchmark:

“Does it understand me as well as Claude or ChatGPT do?”

If you’re ready to elevate your product strategy, let’s talk.