Most CEOs think a product review is happening when the CPO presents what the team has built.

That’s not a product review. It’s a show-and-tell.

Real, game-changing product reviews happen 𝗯𝗲𝗳𝗼𝗿𝗲 anything is built.

In many B2B scale-ups, CEOs attend board meetings, strategy days, and QBRs, but skip the forums where the Go/No Go product decisions are made. I’m talking about Strategic Product Group sessions where the real product bets are made. These aren't delivery meetings. They're where CEO, CRO, CPO, CTO, CMO and Customer Success align on commercial opportunities to prioritise. These meetings happen 2-3 times a month, before ideas move beyond prototypes or engineering writes any production code.

𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗖𝗘𝗢𝘀 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗸𝗻𝗼𝘄:

• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗱𝗿𝗶𝘃𝗲 𝗔𝗥𝗥, not just features
• 𝗦𝗮𝘆𝗶𝗻𝗴 𝗡𝗼 𝗶𝘀 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗵𝗮𝗻 𝘀𝗮𝘆𝗶𝗻𝗴 𝗬𝗲𝘀, and the CEO’s perspective matters
• 𝗧𝗲𝗮𝗺𝘀 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 𝗳𝗿𝗼𝗺 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 on which ideas are truly mission critical in rapidly changing environments

When CEOs skip these sessions, B2B product teams start building in a vacuum - unless there is an exceptional alignment between sales and product. This is a costly mistake.

𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝗖𝗘𝗢 𝘄𝗼𝗻𝗱𝗲𝗿𝗶𝗻𝗴 𝘄𝗵𝘆 𝘆𝗼𝘂𝗿 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗮𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗴𝗼𝗮𝗹𝘀, 𝗮𝘀𝗸 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳: 𝘄𝗵𝗲𝗻 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝘀𝗮𝘁 𝗶𝗻 𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗚𝗿𝗼𝘂𝗽?

Does this forum even exist?